RIM-Research In Motion, Canadian mobile maker is standing in puzzle after its BlackBerry Smartphone is slowly vanishing from the market and existing owners. Once being the undisputed leader of the smartphone industry is rapidly losing ground to Apple Inc.’s iPhone and devices that run Google Inc.’s Android software.
Obviously that would happen with the Smartphone market growing rapidly and with greater technology with faster speeds and high-end hardware, iPhones and Android devices have been taking market share from Research in Motion’s once-addictive BlackBerry, down the line it seems like the Blackberry will be disappearing completely, if it continues the same.
The analysis show that two ago Blackberry was holding the market share of 43% of the U.S. smartphone market. The recent figures show that the Canadian Phone Manufacturer is having 19% of the market share and that’s really a drastic drop down. Along with the competition the recent chaos of numerous product and software delays and RIM is known for its security and reliability which went down by a three-day service outage that affected users on five continents.
RIM has to do something immediately to be in the ring along with the top contender’s like Apple, Samsung and HTC. Blackberry is also planning to release by next year BBX operating system, which will also be compatible with Android apps, to phones and tablets. But that would not be enough it will have to bring in latest devices that can equally compete with Smartphone’s like iPhone 4S and Galaxy S2 and keep the pace at same speed with software and hardware.